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Expiration Date High Score

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"Wait, we've MOVED since 2010. How on Earth did--" "Look, some of us were just born to be champions."
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31 pts!
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"Wait, we've MOVED since 2010. How on Earth did--" "Look, some of us were just born to be champions."

How to speak Silicon Valley: 53 essential tech-bro terms explained

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What is Silicon Valley?

For Californians of a certain tenure, Silicon Valley is a location – an actual, geological valley nestled between two mountain ranges and the marshy southern dregs of the San Francisco bay. The titans of technology – Adobe, Alphabet, Apple, eBay, Facebook, HP, Intel and Oracle – are all headquartered in the valley itself.

But as the tech industry’s dominance has expanded, so, too, have Silicon Valley’s boundaries. The phrase has come to represent something that is both more and less than the tech industry as a whole.

If the name represents anything at all, it is a way of thinking and talking, a mindset expressed through a shared vocabulary: the vocabulary of bullshit. Where Wall Street is capitalism unvarnished, Silicon Valley is capitalism euphemized.

Here is a lexicon of Silicon Valley: a map for travelers to find their way through the wilds of billion-dollar lies.

Airbnb (n) – A hotel company that figured out how to avoid the expense of owning hotels or employing hotel workers. See unicorn. (v) – To illegally convert an apartment into a vacation rental in a city with an affordable housing crisis.

Amazon (n) – A website that went from selling books to selling virtually all items on Earth; it’s also a movie studio, book publisher, major grocery chain owner, hardware manufacturer, and host for most of the internet, to name just a few endeavors. Competitors in nearly every industry fear its might. Formerly known as “the everything store”; soon to be known as “the only store”.

angel investor (phrase) – A wealthy individual who invests a small amount of startup capital at the earliest stages of a company or idea. Often, the angel is part of the entrepreneur’s extended network, whether because they went to the same college, worked together at a previous company, or are family friends. Frequently a vocal opponent of affirmative action. See also meritocracy.

apology (n) – A public relations exercise designed to change headlines. In practice, a promise to keep doing the same thing but conceal it better. “People need to be able to explicitly choose what they share,” said Mark Zuckerberg in a 2007 apology, before promising better privacy controls in a 2010 mea culpa, vowing more transparency in 2011, and acknowledging “mistakes” in the Cambridge Analytica scandal. See Facebook, privacy.

Apple (n) – America’s first trillion-dollar company, which achieved inordinate success through groundbreaking products such as the Macintosh, iPod and iPhone. After it ran out of ideas for new products, Apple maintained its dominance by coming up with new ways to force its customers to purchase expensive accessories. See dongle.

artificial intelligence (ph) – Computers so smart that their behavior is indistinguishable from that of humans. Often achieved by secretly paying real humans to pretend they’re robots.

Autopilot (n) – The name Tesla gives to its advanced driver assistance system, ie souped-up cruise control. Named after the advanced technology that allows pilots to take their hands off the controls of a plane, but very much not an invitation for Tesla drivers to take their hands off the wheel, right, Elon?

bad actors (ph) – People who use a social media platform in a way that results in bad press. Bad actors usually take advantage of features of the platform that were clearly vulnerable for abuse but necessary to achieve scale. “The Russian intelligence operatives who used Facebook’s self-serve advertising system to target US voters with divisive and false messages were ‘bad actors’.”

biohacking (n) – Applying the DIY hacker ethos to one’s own body to achieve higher performance. Often involves bizarre eating habits, fasting, inserting microchips into one’s body, and taking nootropics (AKA expensive nutritional supplements). When done by women, dieting. In extreme forms, an eating disorder.

bootstrap (v) – To start a company without venture capital. The only option for the vast majority of people who start companies, but a point of pride for the tiny subset of entrepreneurs who have access to venture capital and eschew it. “My dad is friends with Tim Draper but I wanted to do something on my own so I’m bootstrapping” – a tech bro.

cloud, the (n) – Servers. A way to keep more of your data off your computer and in the hands of big tech, where it can be monetized in ways you don’t understand but may have agreed to when you clicked on the Terms of Service. Usually located in a city or town whose elected officials exchanged tens of millions of dollars in tax breaks for seven full-time security guard jobs.

data (n) – A record of everything you do involving the internet – which is increasingly synonymous with everything you do, period. Corporations use the digital trails you and millions of others leave to sell you things – in other words, your actions, relationships, and desires have become currency. See privacy.

deprecated (adj) – A description for a software feature that is no longer being updated and will probably be phased out soon.

disrupt (v) – To create a new market, either by inventing something completely new (ie the personal computer, the smartphone) or by ignoring the rules of an old market. If the latter, often illegal, but rarely prosecuted. Uber disrupted the taxi industry by flooding the market with illegal cabs, while Airbnb disrupted the hotel market by flooding the market with illegal sublets. See sharing economy.

diversity and inclusion (ph) – Initiatives designed to sugarcoat Silicon Valley’s systematic failure to hire, promote and retain African American and Latinx employees. The phrase is usually invoked when a company is expounding on its “values” in response to incontrovertible evidence of widespread racial or gender discrimination.

dongle (n) A small, expensive and easily misplaced piece of computer gear. Usually required when a company revolutionizes its products by getting rid of all the ports that are compatible with the accessories you already own. See Apple.

Don’t Be Evil (ph) Google’s original corporate motto. Deprecated.

employee (n) People who work for a tech company and are eligible for health insurance and retirement benefits. Importantly, this does not necessarily include the vast majority of people who perform work for the company and create its value, such as the people who drive for transportation companies, the people who deliver for delivery companies, and the cooks, cleaners, security guards and parking attendants on tech campuses. Less than 50% of Google’s global workforce. See Uber, sharing economy, disruption, scale.

evangelist (n) A job title for salespeople who are slightly creepy in their cultish devotion to the product they are selling. “I used to work in sales but now I evangelize Microsoft’s products.”

FAANG (ph) An acronym for Facebook, Apple, Amazon, Netflix and Google. Originally coined to refer to the company’s high-performing tech stocks, but also used to denote a certain amount of status. “His boyfriend is a software engineer, but not at a FAANG so he’s not really marriage material.”

Facebook (n) Your mom’s favorite social media platform.

5G (n) – The next generation of mobile internet, which promises to enable digital surveillance at blindingly fast speeds.

free speech (ph) A constitutionally protected right in the US that is primarily invoked by tech bros and internet trolls when they are asked to stop being assholes. Syn: hate speech. See ideological diversity.

GDPR (ph) A comprehensive data protection law that applies to companies operating in Europe, including American ones. Though the safeguards don’t apply directly to people outside Europe, the measure may push companies to step up their privacy efforts everywhere – handy for Americans, whose own government has done a pretty poor job of protecting them.

gentrifier (n) – A relatively affluent newcomer to a historically poor or working-class neighborhood whose arrival portends increased policing, pricier restaurants and the eviction or displacement of longtime residents. Often used by gentrifiers as a general epithet for anyone who arrived in their neighborhood after they did.

Google (n) – The privacy-devouring tech company that does everything that Facebook does, but manages to get away with it, largely because its products are useful instead of just depressing. (v) – To make the bare minimum effort to inform oneself about something. What a tech bro did before he insisted on explaining your area of expertise to you.

ideological diversity (ph) – The rallying cry for opponents of diversity and inclusion programs. Advocates for ideological diversity argue that corporate efforts to increase the representation of historically marginalized groups – women, African Americans and Latinos, among others – should also be required to increase the representation of people who believe that women, African Americans and Latinos are inherently unsuited to work in tech.

incubator (n) A parent company that takes baby companies under its wing until they can fly on their own; a playgroup for tech bros. See meritocracy.

IPO (n) Initial public offering – when a company begins allowing regular people to buy shares. A way for everyone, not just venture capital firms, to lose money, as in Uber’s recent disappointing IPO.

meritocracy (n) A system that rewards those who most deserve it, as long as they went to the right school. The tech industry is a meritocracy in much the same way that America is a meritocracy. See diversity and inclusion.

microdosing (n) – Taking small amounts of illegal drugs while white. It may be possible to microdose without writing a book or personal essay about it, but the evidence suggests otherwise.

mission (n) – What separates a tech bro and a finance bro: the tech bro works for a company that has a “mission”. Usually something grandiose, utopian, and entirely inconsistent with the company’s business model. Facebook’s mission is to make the world more open and connected; Facebook’s business model is to sell ads by dividing people into incredibly narrow marketing profiles.

monetize (v) – To charge money for a product, or, to figure out how to extract money from people without their understanding or explicit consent. Though having a plan to monetize is usually the first step for a small business or startup (“You mean I shouldn’t just give the lemonade away for free?”), angel investors and venture capitalists have created an environment in which companies can attempt to scale first and monetize later. “My app is free because I’m monetizing my users’ data.”

Move fast and break things (ph) – Facebook’s original corporate motto. In hindsight, a red flag. Deprecated, allegedly.

off-site (n) – A work event at a non-work location. Often includes alcohol and socializing. Primarily used when describing a sexual harassment complaint.

pivot (v) – What tech startups do when they realize scaling is not a business model without a monetization strategy.

platform (n) – A website that hosts user-generated content. Platforms are distinct from publishers, which more directly commission and control the content they publish. In the US, platforms enjoy special legal status protecting them from liability for the content they host and allowing them to exercise broad discretion over which content they want to ban or delete. Facebook, YouTube, Reddit and Craigslist are examples of platforms. The reason Facebook says it does not “have a policy that stipulates that the information you post on Facebook must be true”.

privacy (n) – Archaic. The concept of maintaining control over one’s personal information.

revolutionize (v) – To change something that does not need to be changed in order to charge money for its replacement. “Apple revolutionized the experience of using headphones when it killed the headphone jack on iPhones.”

runway (n) – The amount of venture capital a startup has left before it has to either monetize its product, pivot or start selling the office furniture. “I can’t believe Topher spent half our runway on a Tesla Roadster.”

scale (v) – The holy grail. To create a business that can accommodate exponential increases in users with minimal increases in costs. Also applicable if the costs can be externalized to taxpayers or countries in the global south. In the negative, a surprisingly effective excuse not to do something that any non-tech company would do. “We would prefer not to foment genocide in Myanmar, but content moderation simply does not scale.”

shadowban (v) – The conspiracy theory that no one is responding to a social media post because the platform is secretly preventing the user’s content from being seen and/or going viral. “Brandon was convinced that Twitter had shadowbanned him when no one responded to his demand that an SJW feminazi debate him.”

sharing economy (ph) A system in which working does not mean being employed. See employees.

smart (adj) – A product that is capable of being hooked up to the internet – thus rendering it capable of being hacked or abusing your data.

Snapchat (n) – Facebook’s research and development department.

tech bro (n) – A US-born, college-educated, Patagonia-clad male whose entry level salary at one of the FAANG companies was at least $125,000 and who frequently insists that his female co-workers give him high-fives. Typically works in product management or marketing. Had he been born 10 years earlier, he would have been a finance bro instead.

the FTC (n) The US Federal Trade Commission. Capable of levying enormous fines against companies like Facebook, potentially whittling down its revenues to just a handful of billions of dollars. Not really in that much of a hurry to do anything, however.

thought leader (n) – An unemployed rich person.

Twitter (n) – A mid-sized business with outsized importance due to its three primary users: Donald Trump, Elon Musk and journalists. A useful tool for journalists to gauge public opinion by talking to other journalists, and for Elon Musk to provoke lawsuits and federal investigations into security fraud.

Uber (n) – A unicorn startup that disrupted the taxi industry by revolutionizing the sharing economy at incredible scale thanks to unprecedented amounts of venture capital. In the first earnings report after a lackluster IPO, revealed that it lost $1bn in three months.

unicorn (n) – A startup valued at at least $1bn. At one point, rare. Increasingly, not even that exciting.

UX designer (n) The person responsible for a website or app user’s experience (UX). They make the buttons they want you to click on – Share! Buy! Sign Up! – large and noticeable, and the buttons that turn off location tracking very small.

venture capital (ph) A system by which wealthy individuals can invest in startups before they go public. A legal and surprisingly respectable form of gambling. An alternate retirement plan for fortysomething multimillionaires who never developed hobbies.

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faguiard
150 days ago
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popular
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acdha
157 days ago
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“We would prefer not to foment genocide in Myanmar, but content moderation simply does not scale.”
Washington, DC
digdoug
160 days ago
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This is spectacular.
Louisville, KY

DansTonChat.com - L'intégrale du 21/06/2016

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DansTonChat.com - L'intégrale du 21/06/2016

Derniers ajouts

Calibre: Les mecs, j'ai trouvé comment devenir immortel!
Calibre: Suffis de jouer tout le temps, genre 24/24 7/7
Calibre: Comme ça on devient des nolife
Calibre: OR
Calibre: Comment tuer quelqu'un, qui n'a pas de vie? \o/
#17647 - Voir les commentaires

<My Cooler> (╯°□°)╯︵ ┻━┻
<My Cooler> Note pour plus tard : Ne pas donner son numéro perso aux clients.
<Schyzo> ┬─┬ノ( º _ ºノ)
<My Cooler> ...
<My Cooler> (╯°□°)╯︵ ┻━┻
<My Cooler> Laisse cette table !
<My Cooler> Bon alors les clients.
<Schyzo> ┬─┬ノ( º _ ºノ)
<My Cooler> ... Tu m'cherche ?
<My Cooler> ┻━┻ ︵ヽ(`Д´)ノ︵ ┻━┻
<Schyzo> ┬─┬ ┬─┬ノ( º _ ºノ)
<My Cooler> Bon du coup les CLIENTS !
<My Cooler> Je te hais.
<Schyzo> M'en branle de tes clients !
* Schyzo has quit
<My Cooler> RAAAAAA !
<My Cooler> (╯°□°)╯︵ ┻━┻
* My Cooler has quit
* Schyzo has joined
<Schyzo> ┬─┬ノ( º _ ºノ)
* Schyzo has quit
#17648 - Voir les commentaires

<Lucie> Ouais mais t'es sûr que tu peux te faire à manger tout seul ce week end ?
<Arthur> Tu me prends pour qui ? Je t'assures que tu peux aller chez ta copine sans problèmes
<Lucie> pas de dernières questions ?
<Arthur> Si
<Arthur> Pourquoi lorsque je rajoute le curry dans la marmite ça fait des bulles ?
<Lucie> Pardon ? On pas de curry chez nous. J'ai oublié d'en racheter
<Arthur> Ah
<Arthur> Je me disais aussi que ça avait une drôle d'odeur pour du curry
<Lucie> mais qu'est ce que t'as foutu dans ton plat ? °^°
<Arthur> ça fait une pâte visqueuse maintenant...
#17649 - Voir les commentaires

Numéro 1 du Top 50

<geek_killer> Je dois te raconter une bonne!
<geek_killer> orange a de nouveau installé un émetteur
<geek_killer> pour tel mobile et tout
<geek_killer> Les habitants du patelin se sont mis à se plaindre d'insomnies et tout...
<geek_killer> Le commentaire d'orange :
<geek_killer> "Qu'est-ce que ça risque de devenir quand nous aurons allumé ce truc ?"
#17599 - Voir les commentaires

Meilleurs commentaires

(Par Kaiesh)
C'est normal si je trouve cette conversation bien plus intéressante / intense qu'un match Suisse / France ?

(A propos de)
<My Cooler> (╯°□°)╯︵ ┻━┻
<My Cooler> Note pour plus tard : Ne pas donner son numéro perso aux clients.
<Schyzo> ┬─┬ノ( º _ ºノ)
<My Cooler> ...
<My Cooler> (╯°□°)╯︵ ┻━┻
<My Cooler> Laisse cette table !
<My Cooler> Bon alors les clients.
<Schyzo> ┬─┬ノ( º _ ºノ)
<My Cooler> ... Tu m'cherche ?
<My Cooler> ┻━┻ ︵ヽ(`Д´)ノ︵ ┻━┻
<Schyzo> ┬─┬ ┬─┬ノ( º _ ºノ)
<My Cooler> Bon du coup les CLIENTS !
<My Cooler> Je te hais.
<Schyzo> M'en branle de tes clients !
* Schyzo has quit
<My Cooler> RAAAAAA !
<My Cooler> (╯°□°)╯︵ ┻━┻
* My Cooler has quit
* Schyzo has joined
<Schyzo> ┬─┬ノ( º _ ºノ)
* Schyzo has quit
#17648 - Voir les commentaires

(Par Flo_babane)
Y a plus simple et DTC nous l'a déjà appris:
L'espoir fait vivre or tant qu'il y a de la vie y a de l'espoir ! Il suffit donc d'être en vie pour être immortel, c'est logique non :)

(A propos de)
Calibre: Les mecs, j'ai trouvé comment devenir immortel!
Calibre: Suffis de jouer tout le temps, genre 24/24 7/7
Calibre: Comme ça on devient des nolife
Calibre: OR
Calibre: Comment tuer quelqu'un, qui n'a pas de vie? \o/
#17647 - Voir les commentaires

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Senate committee fumes over drug price hikes, mocks Turing’s Shkreli

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In the first of what will be a series of hearings on sudden price hikes of off-patent drugs, the Senate’s Special Committee on Aging on Wednesday made no attempt to veil their contempt for Turing Pharmaceuticals and its ilk.

“My biggest challenge today, is to not lose my temper,” Sen. Claire McCaskill (D-Mo.), ranking member of the committee, said in her opening statement. “The facts that are underlying this hearing are so egregious that it is hard not to get emotional about it.”

McCaskill went on to openly mock Martin Shkreli, CEO and founder of Turing, for callously raising prices while spending millions to be the sole owner of a Wu-Tang Clan album. (Later in the hearing, she simply referred to Shkreli as “Mr. Wu-Tang.”)

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Automation

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'Automating' comes from the roots 'auto-' meaning 'self-', and 'mating', meaning 'screwing'.
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popular
2144 days ago
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faguiard
2145 days ago
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Jadepearl
2133 days ago
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True, true, true.
USA! USA! USA!
Skotte
2138 days ago
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"Automation" is in my job title.
Rochester, Earth
jmoodie
2139 days ago
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I got to be pretty decent at spotting this curve while at UMB, and then avoiding it. But there is no doubt about its existence.
danatnr
2140 days ago
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Yes.
Ohio
yashimii
2143 days ago
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oh so true
linny
2143 days ago
it's really true.
claysmith
2144 days ago
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This is my weakness. I'll gladly write a script or macro to accomplish a repetitive task even though doing the task by hand would take half the time. Coincidently, this is why I use Vim, because it reduces the distance between manual and macro editing. Of course, it took me weeks to set up and learn to use Vim. That's time I'll likely never recoup.
Escondido, CA
devicenull
2144 days ago
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Too often true...
RTP, NC
lrwrp
2144 days ago
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So painfully true.
??, NC
Satri
2144 days ago
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Ah.. The things you own end up owning you...
Montreal, Canada
bsag
2144 days ago
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Horribly true. Been there, done that.
satadru
2145 days ago
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The multi-axial solution is to delegate your yak-shave. Alternately optimize using the "has somebody automated/done this in a good enough fashion" algorithm.
New York, NY
stefanetal
2145 days ago
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How the boss views most projects. And how I view his project proposals...
Northern Virginia
adamgurri
2145 days ago
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Yup
New York, NY
steingart
2145 days ago
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sigh, yes.
Princeton, NJ
JayM
2145 days ago
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Ha. :) For some folks this is definitely true!
Atlanta, GA
tomazed
2145 days ago
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Best definition of automating!
taglia
2145 days ago
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Best definition of automation I have ever seen...
Singapore
Jaryth000
2145 days ago
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Related comic: http://xkcd.com/1205/
Canada
amijangos
2144 days ago
My thought exactly, you have a threshold of how much time to invest
oliverzip
2145 days ago
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Explaining the productivity paradox.
Sydney, Balmain, Hornsby.
traggett
2145 days ago
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Title text: 'Automating' comes from the roots 'auto' meaning 'self-', and 'mating' meaning 'screwing'.
Hong Kong

How To Get An MBA From Eminem

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Eminem-01-1024x768b

Editor’s note: James Altucher is an investor, programmer, author, and several-times entrepreneur. His latest book is “Choose Yourself!” (foreword by Dick Costolo, CEO of Twitter). Follow James on Twitter @jaltucher.

In 2002 I was driving to a hedge fund manager’s house to hopefully raise money from him. I was two hours late. This was pre-GPS and I had no cell phone. I was totally lost.

I kept playing over and over again “Lose Yourself” by Eminem.

I was afraid this was my one shot and I was blowing it. I was even crying in my car. I was going broke and I felt this was my one chance. What a loser.

Finally I got there. The hedge fund manager was dressed all in pink. His house was enormous. Maybe 20,000 square feet. His cook served us a great meal. I had made him wait two hours to eat. And he had cancer at the time. I felt really bad.

Then we played chess and it was fun and he gave me a tour of the house. One room was just for toys made in 1848. He had a squash court inside the house.

Another room had weird artifacts like the handwritten notes from when Lennon and McCartney were first writing down the lyrics for “Hey Jude.”

Another was the official signed statement by Ted Kennedy in the police station after he reported the Chappaquiddick accident that may have ultimately played a part in his decision to not run for president.

Eventually I did raise money from this manager and it started a new life for me.

But that’s not why I bring up Eminem at all.

The song “Lose Yourself” is from the movie “8 Mile.” Although I recommend it, you don’t have to see it to understand what I am about to write. I’ll give you everything you need to know.

Eminem is a genius at sales and competition and he shows it in one scene in the movie.

A scene I will break down for you line by line so you will know everything there is to know about sales, cognitive bias, and defeating your competition.

First, here’s all you need to know about the movie.

Eminem plays a poor, no-collar, self-proclaimed “white trash” guy living in a trailer park. He’s beaten on, works crappy jobs, gets betrayed, etc. But he lives to rap and break out somehow.

In the first scene he is having a “battle” against another rapper and he chokes. He gives up without saying a word. He’s known throughout the movie as someone who chokes under pressure and he seems doomed for failure.

Until he chooses himself.

The scene I will show you and then break down is the final battle in the movie. He’s the only white guy and the entire audience is black. He’s up against the reigning champion that the audience loves.

He wins the battle and I will show you how. With his techniques you can go up against any competition.

First off, watch the scene (with lyrics) before and after my explanation.

Here is the scene: http://www.youtube.com/watch?v=gatNLacOjC8

8 Mile Papa Doc

Watch it right now.

Ok, let’s break it down. How did Eminem win so easily?

Setting aside his talent for a moment (assume both sides are equally talented), Eminem used a series of cognitive biases to win the battle.

The human brain was developed over the past 400,000 years. In fact, arguably, when the brain was used more to survive in nomadic situations, humans had higher IQs then they had today.

But one very important thing is that the brain developed many biases as short-cuts to survival.

For instance, a very common one is that we have a bias towards noticing negative news over positive news.

The reason is simple: if you were in the jungle and you saw a lion to your right and an apple tree to your left, you would best ignore the apple tree and run as fast as possible away from the lion.

This is called “negativity bias” and it’s the entire reason newspapers still survive by very explicitly exploiting this bias in humans.

We no longer need those short-cuts as much. There aren’t that many lions in the street. But the brain took 400,000 years to evolve and it’s only in the past 50 years maybe that we are relatively safe from most of the dangers that threatened earlier humans.

Our technology and ideas have evolved but our brains can’t evolve fast enough to keep up with them. Consequently, these biases are used in almost every sales campaign, business, marketing campaign, movie, news, relationship, everything.

Almost all of your interactions are dominated by biases, and understanding them is helpful when calling BS on your thoughts or the actions of others.

You have to learn how to reach past the signals from the brain and develop intuition and mastery over these biases.

1) In-group Bias

Notice Eminem’s first line: “Now everybody from the 313, put your mother-f*cking hands up and follow me”.

The 313 is the area code for Detroit. And not just Detroit. It’s for blue-collar Detroit where the entire audience, and Eminem, is from.

So he wipes away the outgroup bias that might be associated with his race and he changes the conversation to “who is in 313 and who is NOT in 313″.

2) Herd Behavior

He said, “put your hands up and follow me.” Everyone starts putting their hands up without thinking. So their brain tells them that they are doing this for rational reasons.

For instance, they are now following Eminem.

313

3) Availability Cascade

The brain has a tendency to believe things if they are repeated, regardless of whether or not they are true. This is called Availability Cascade.

Notice Eminem repeats his first line. After he does that he no longer needs to say “follow me.” He says, “look, look.”

He is setting up the next cognitive bias.

4) Distinction Bias Or Outgroup Bias 

Brains have a tendency to view two things as very different if they are evaluated at the same time as opposed to if they were evaluated separately.

Eminem wants his opponent “Papa Doc” to be evaluated right then as someone different from the group, even though the reality is they are all in the same group of friends with similar interests, etc.

Eminem says: “Now while he stands tough, notice that this man did not have his hands up.”

In other words, even though Papa Doc is black, like everyone in the audience, he is no longer “in the group” that Eminem has defined and commanded: the 313 group.

He has completely changed the conversation from race to area code.

5) Ambiguity Bias

He doesn’t refer to Papa Doc by name. He says “this man.” In other words, there’s “the 313 group” which we are all a part of in the audience and now there is this ambiguous man who is attempting to invade us.

Watch presidential campaign debates. A candidate will rarely refer to another candidate by name. Instead, he might say, “All of my opponents might think X, but we here know that Y is better”.

When the brain starts to view a person with ambiguity it gets confused and CAN’T MAKE CHOICES involving that ambiguity. So the person without ambiguity wins.

6) Credential Bias

Because the brain wants to take short cuts, it will look for information more from people with credentials or lineage than from people who come out of nowhere.

So, for instance, if one person was from Harvard and told you it was going to rain today and another random person told you it was going to be sunny today you might be more inclined to believe the person from Harvard.

Eminem does this subtly two lines later. He says, “one, two, three, and to the four.”

This is a direct line from Snoop Doggy Dogg’s first song with Dr. Dre, “Ain’t Nothin But a G Thing.” It is the first line in the song and perhaps one of the most well-known rap lines ever.

Eminem directly associates himself with well-known successful rappers Dr. Dre and Snoop when he uses that line.

He then uses Availability Cascade again by saying, “one Pac, two Pac, three Pac, four.” First, he’s using that one, two, three, and to the four again but this time with Pac, which refers to the rapper Tupac. So now he’s associated himself in this little battle in Detroit with three of the greatest rappers ever.

7) Ingroup/Outgroup

Eminem points to random people in the audience and says “You’re Pac, He’s Pac,” including them with himself in associating their lineages with these great rappers.

But then he points to his opponent, Papa Doc, makes a gesture like his head is being sliced off and says, “You’re Pac, NONE”. Meaning that Papa Doc has no lineage, no credibility, unlike Eminem and the audience.

8) Basic Direct Marketing: List The Objections Up Front

Any direct marketer or salesperson knows the next technique Eminem uses.

When you are selling a product, or yourself, or even going on a debate or convincing your kids to clean up their room, the person or group you are selling to is going to have easy objections.

They know those objections and you know those objections. If you don’t bring them up and they don’t bring them up then they will not buy your product.

If they bring it up before you, then it looks like you were hiding something and you just wasted a little of their time by forcing them to bring it up. So a great sales technique is to address all of the objections in advance.

Eminem’s next set of lines does this brilliantly.

He says, “I know everything he’s got to say against me.”

And then he just lists them one by one:

“I am white”
“I am a fuckin bum”
“I do live in a trailer with my mom”
“My boy, Future, is an Uncle Tom”
“I do have a dumb friend named Cheddar Bob who shot himself with his own gun”.
“I did get jumped by all six of you chumps”

And so on. He lists several more.

But at the end of the list, there’s no more criticism you can make of him. He’s addressed everything and dismissed them. In a rap battle, (or a sales pitch), if you address everything your opponent can say, he’s left with nothing to say.

When he has nothing to say, the audience, or the sales prospect, your date, your kids, whoever, will buy from you or listen to what you have to say.

Look at direct marketing letters you get in email. They all spend pages and pages addressing your concerns. This is one of the most important techniques in direct marketing.

9) Humor Bias

Eminem saves his best for last. “But I know Something About You” he says while staring at Papa Doc.

He sings it playfully, making it stand out and almost humorous. There is something called Humor Bias. People remember things that are stated humorously more than they remember serious things.

10) Extreme Outgroup

“You went to Cranbook.” And then Eminem turns to his “313 group” for emphasis as he explains what Cranbook is. “That’s a private school.”

BAM!

There’s no way now the audience can be on Papa Doc’s side but Eminem makes the outgroup even larger. “His real name’s Clarence. And his parents have a real good marriage.”

BAM and BAM! Two more things that separate Papa Doc from the crowd. He’s a nerdy guy, who goes to a rich school, and his parents are together.

Unlike probably everyone in the audience, including Eminem. No wonder Papa Doc doesn’t live in the 313, which was originally stated somewhat humorously but is now proven without a doubt.

11) Credential bias (again)

Eminmen says, “There ain’t no such thing as”… and the audience chants with him because they know exactly what he is quoting from “Halfway Crooks!” a line from a song by Mobb Deep (I did their website back in 1998), another huge East Coast rap group. So now Eminem has established lineage between himself and both the West Coast and the East Coast.

And by using the audience to say “Halfway Crooks” we’re all in the same group again while “Clarence” goes back to his home with his parents at the end of the show.

12) Scarcity

The music stops, which means Eminem has to stop and let Papa Doc have his turn. But he doesn’t. He basically says “F*ck everybody”, “F*ck y’all if you doubt me.” “I don’t wanna win. I’m outtie.”

He makes himself scarce. After establishing total credibility with the audience he basically says he doesn’t want what they have to offer.

He reduces the supply of himself by saying he’s out of there. Maybe he will never come back. Reduce the supply of yourself while demand is going up and what happens? Basic economics. Value goes up.

He’s so thoroughly dominated the battle that now, in reversal to the beginning of the movie, Papa Doc chokes. He doesn’t quite choke, though. There’s nothing left to say. Eminem has said it all for him.

There’s no way Papa Doc can raise any “objections” because Eminem has already addressed them all. All he can do is defend himself, which will give him the appearance of being weak. And he’s so thoroughly not in the “313 Group” that there is no way to get back in there.

There’s simply nothing left to say. So Eminem wins the battle.

And what does Eminem do with his victory? He can do anything.

But he walks away from the entire subculture. He walks off at the end of the movie with no connection to what he fought for.

He’s going to Choose Himself to be successful and not rely on the small-time thinking in battles in Detroit.

He’s sold 220 million records worldwide. He discovered and produced 50 Cent who has sold hundreds of millions more (and is another example of “Choose Yourself” as Robert Greene so aptly describes in his book “The 50th Law”).

Doesn’t it seem silly to analyze a rap song for ideas how to be better at sales and communicating? I don’t know. You tell me. I’ve exposed myself so much in my blog posts. In fact, I don’t hit “Publish” on something unless I’m afraid of how people will react.

When you expose yourself there are many many ways for people to attack you. People will stab you and hurt you. But you can’t create art unless you show how unique you are while being inclusive with others who share your problems.

I’m still scared when I hit publish. But I love that final feeling of risk and fear. The rush. The carriage return. Click.


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faguiard
2146 days ago
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bradleynbaker
2145 days ago
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What a great dissection of psychology here. I wonder if MM consciously uses these methods of influence or they just come naturally?
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